Research Matters is a full service agency in Harare, with extensive experience in providing all types of research. We also offer advice and make recommendations on how best to meet your research needs. As a result will be using the most appropriate techniques and methodology to conduct your research. Because we have a diversified team, we offer an integrated service which is tailored to meet the specific objectives of our clients. We also uncover market opportunities, and sometimes, marketing challenges, that others miss. Our market research yields solid, factual, defensible information. The information we generate for you is directly relevant to your specific needs, not the needs of the “average” company in your industry. We combine quantitative market research and qualitative market research to give you a balanced and accurate picture.

Services Include:

  • Feasibility Studies
  • Product Testing
  • Determining market share
  • Mystery shopping
  • Customer satisfaction surveys
  • Market opportunity Assessments
  • Competitor Analysis
  • Survey Design and Implementation

Experienced team

Because of our experience in research, we promise to take you to the limits of market research. Since your business model is unique we do not apply a “one size fits all” approach. Our market research services start with an audit to get a deeper understanding of your company. After identifying the specific needs of your company we then propose market research options. Our team will always make sure that you understand what is going on at each stage and why.

Results-oriented market research

The results of any business research are only as good as the decisions and actions which they trigger. After completing your market research, our consultants will come up with specific recommendations for your company. We also prepare a detailed action plan for implementing the findings. Moreso, our market research is results oriented and geared to introduce real improvements to your business. We also give you our word to safeguard the confidentiality of any business information we get access to.

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